Hey Sis, I'm glad you're here!
I'm Ashley James.
I graduated from the Illinois Institute of Art in Chicago in 2006. I have always had a passion for fashion. I have over 20 years experience working in the fashion industry. I wanted to create this boutique for women to walk in and feel the sense of confidence in their store experience and with the outfits they take home. Relevant comes from a state of mind… Anyone can be relevant but first you need to feel confident, thats where I can help.

Featured product

HeartLoom
Anita Shirt
CLOTHES THAT MAKE YOU FEEL BEAUTIFUL
BE LOVELY
Our curated selection of beautiful clothes are meant to make you feel lovely, no matter where you are going.
CLOTHES THAT MAKE YOU FEEL LIKE YOU
BE CONFIDENT
Your favorite pieces make you feel strong and collected. Our goal was to fill up the store with clothes that make you feel that way, all the time.
Styles that make you feel trendy
BE RELEVANT
We are constantly adding new, curated pieces that are easy to wear and effortlessly styled.